Carbon fiber is amazing. Light, stiff, strong… The only downside? Price. As in, “It’s pricey.” We’re here to change that. We’re creating a movement in the bike industry by filling that gap between what riders want and what they can actually afford.

Our bike designs are born here, in the shadow of the Golden Gate Bridge and Mount Tam. This chunk of Northern California has birthed more than its fair share of world-changing movements—the Beat poets, the `60s counter-culture, the tech revolution, the modern mountain bike. In short, it’s the perfect place to start our own movement. The amazing road and mountain biking right outside our front door? Well, that doesn’t hurt either.

This is what sets us apart

So, what sets us apart from other brands?

Ninety percent of the world’s carbon bikes are made in China. Unlike most bike companies, however, we don’t sub-contract out to a factory to build our bikes. We are the factory. Taishan sports, our parent company, is one of the world’s largest sporting goods manufacturers.

Why does that matter? It matters because it means we control every step of the production process and that guarantees you a stronger, more reliable frame… And since we sell direct to you, it means you also get the best carbon bike possible at the best possible price.

It’s that simple…and also that radical, which is fine by us.

It takes something radical, after all, to start a movement.